Issue 45 Helping Small & Home Businesses Succeed!      
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Welcome to A.I.'s Weekly Newsletter


E-Business’s Best Friend: eCRM
By Cameron Brown

 

From Ebay to the smallest home-operated start-up, e-businesses of all sizes struggle to accurately answer a common question: who are my customers? If you can’t answer that question, chances are you’re also in the dark about the following questions.

Read


Telesales Just Got Easier!
By Mike Palman
 

Your sales structure for outbound calls can be summarised using the well know acronym AIDA (Attention, Interest, Desire, Action) we will explore at a high level what should be happening during a telemarketing call.   Read


What Level Of Telephone Sales And Customer Service Do You Provide?
By Virden Thornton
 

Using the telephone as an effective sales and customer service tool begins before you ever pick up the receiver to answer the telephone or make an appointment or sales call. When you reach for a ringing telephone, you need to put a smile on our faces and then greet people with the same enthusiasm you’d show them in-person.   Read


Phone Tips To Get Things Done: Professional Phone Skills
By John Robertson

 

It happens all the time, you hear someone over the telephone and you make a generalization about the person you are speaking with. It may not be fair and it is akin to judging a book by its cover, but it's true nevertheless.   Read


7 Cold Calling Secrets Even The Sales Gurus Don't Know
By Ari Galper

 

More and more e-mails are arriving in my in-box from people who hate cold calling. Here's what they're saying:   Read


Doesn't Anybody Work Here? Nametags Impact Employee Communication
By Scott Ginsberg


Walmart was the first business to require all its employees to wear nametags. (There's a surprise!) Sam Walton created this initiative because he wanted his customers to "get to know the people they bought from."   Read


8 Critical Steps to Establish a Customer Service Culture
By Anthony Mullins


“Every company’s greatest assets are its customers, because without customers there is no company,” --Erwin Frand

During our recent weakened economy, many businesses have seen declining revenues and declining budgets. Declining budgets often lead to reduced staff levels and diminished services. To me, this does not make sense. I believe that it is during the down times, when service should be at the forefront and retention of loyal customers even more of a focus.   Read



How to Provide Instant Customer Service
By Graham Jones

Customer Service Is More Than Just Being Nice To People
By Jo Ann Kirby

When the Customer Demands: "Give a Discount or Lose the Order"
By John Di Frances

Entrepreneurial Excerpt from a Speech to Small Business
By Lance Winslow


Leadership Attributes for Business Success
By Greg Roworth
 

 

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